Learn how Marketing Differs in a Social Purpose Company

SPI - Marketing on Purpose

Marketing on Purpose — Attend this free event, hosted by the United Way Social Purpose Institute.

Now that you have adopted a social purpose for your organization, you have to rethink your approach to marketing around positioning your company, mobilizing your stakeholders, and growing the business.

Learn from three social purpose leaders:

  • How social purpose marketing is different from other types of marketing
  • How a social purpose company differentiates itself from its non-social purpose competitors
  • The role of employees and how best to structure your marketing department to achieve your social purpose marketing ambitions
  • What marketing metrics and key performance indicators best measure your desired outcomes

Moderator: Coro Strandberg, United Way Social Purpose Institute Advisor


  • Peter ter Weeme, Chief Social Purpose Office and VP Player Experience, BCLC
  • Jonathon Fowlie, Chief External Relations Officer, VanCity
  • Tony Scott, CEO, Proclaim Group

DATE AND TIME: Fri, 28 October 2022, 12:00 PM – 1:00 PM PDT

LOCATION/COST: Online event/Free