Learn how Marketing Differs in a Social Purpose Company

Marketing on Purpose — Attend this free event, hosted by the United Way Social Purpose Institute.

Now that you have adopted a social purpose for your organization, you have to rethink your approach to marketing around positioning your company, mobilizing your stakeholders, and growing the business.

Learn from three social purpose leaders:

How social purpose marketing is different from other types of marketing
How a social purpose company differentiates itself from its non-social purpose competitors
The role of employees and how best to structure your marketing department to achieve your social purpose marketing ambitions
What marketing metrics and key performance indicators best measure your desired outcomes

Moderator: Coro Strandberg, United Way Social Purpose Institute Advisor

Panelists: