“Building Resilience to Thrive” Certificate Training Program with BC Chamber Network

A new course has been added to this successful program, starting July 7!

Following the successful series of Building Resilience to Thrive courses launched by the Burnaby Board of Trade and the BC Chamber of Commerce, in partnership with the Gustavson School of Business, we are pleased to present a new course on resilience training for businesses.  This training is ideal for business owners, managers, or anyone in any level of leadership on your team.

Register today for the new curriculum Building Resilience to Thrive Program – Business Foundations to examine the fundamental building blocks of great businesses: strategy, marketing, people, and processes.

This 6-week course will take you through how to build a resilient business using case studies, contemporary research, and practical experience. Award-winning professor Dr. Mark Colgate will be returning to teach this series.

The program will focus on:

  • Strategy
    • A successful strategy has an essential logic structure which
      contains three elements. We explore what these elements
      are and how to execute them in your organization.
    • Explore successful strategy by looking at what big firms
      do well when implementing strategy and analyze the
      pitfalls to avoid in bad strategy implementation.
  • Marketing
    • Discuss the role that marketing plays in an increasingly
      digital world and how this may impact your organization
      moving forward.
    • Delve into the foundations of building a strong brand
      using a case study that explores the four dimensions and
      how to excel in each one.
    • Look at how to bring products and services to market and
      how we continually execute on the key elements
      of marketing.
  • Customer Value
    • Create customer value through creativity and innovation.
      Discuss where great ideas come from and how to turn them
      into great products and services.

The program requires little time commitment (weekly hour-long sessions for six weeks) and is offered at a low registration fee—which is reimbursed for Burnaby Board of Trade members!    This course presents new material you won’t want to miss! Better position yourself, your team, and your business for the future by building back stronger with strategy.

Sessions: 

  • Wednesdays between July 7 –  August 11 from 11am – 12pm

Program Cost: 

BBOT Members and their Representatives:  Free!* 
*Upon successful completion of the program, the BBOT will reimburse each member the full $36.75 registration fee 

Non Members:  $70 for full program / per registrant

Register?   Click here!**

**Be sure to select ‘Burnaby’ from the drop down menu when asked which chamber you are a member of to ensure you get the discounted member pricing, and so that we can reimburse your registration fee upon completion!  

Questions?  Ask us at ayelet@bbot.ca