Supporting Our Members and Local Business This Holiday Season
Supporting our members and our local business community is critically important to the health and resilience of our community. That’s why the Burnaby Board of Trade ran a number of Buy Local campaigns this November and December that reached tens of thousands of readers and viewers across multiple platforms and channels.
Starting at the end of November and continuing through Christmas, the Burnaby Board of Trade held four separate marketing campaigns, contests and promotions to drive awareness of our member businesses, encourage shopping local, and promoting our small business community.
- Black Friday & Cyber Monday – Pay Your Bills Contest
During Black Friday and Cyber Monday, thousands saw our digital advertisements calling on all of us to direct our shopping dollars to local retailers, restaurants, and shops. Through our “Pay Your Bills” contest, we received many submissions showing residents shopping and dining locally — and three lucky entrants had the Burnaby Board of Trade “pay their bills” and pick up their tabs as part of the contest!
- GivingTuesday – Double Your Donation Contest
On GivingTuesday, we encouraged our network to support the causes and charities that make Burnaby a great place to live, and who have been key to our community’s response to COVID-19. We shared through our channels with our thousands of contacts a list of all our BBOT member non-profits, and encouraged donations on GivingTuesday with a “Double Your Donation” contest that saw the Burnaby Board of Trade match donations made to local charities!
- #BuyLocalBuyBurnaby Campaign
In the lead up to Christmas, our #BuyLocalBuyBurnaby campaign promoted Burnaby Board of Trade members as the go-to for the holiday season. Through print, social and digital advertising, we reached tens of thousands of local residents, and saw many hundreds click-through to search our member directory.
- This year, Christmas is covered!
To support our restaurant, food and grocery members, this campaign promoted the many great offerings they had to help people celebrate the holidays. With a landing page, dedicated eblasts, and social media content, this campaign reached thousands of both highly targeted business contacts and as well as the general public, and again pushed hundreds of people to click-through to our listing of members and their details.