Small Businesses Pivoting in Times of Crisis: Hemlock Printers on Managing a Difficult Situation

In a series focused on small business resilience McGill University and the National Film Board are producing videos called GoPivot that highlight the resilience of small businesses in our community. Featured in this video is Richard Kouwenhoven, President and COO of Hemlock Printers Ltd.   When COVID-19 hit Canada’s shores, Hemlock cut their capacity in half. With employment insurance to cover the remainder, employees are able to earn about 20–25% less than they would full-time—more than they would earn on employment insurance alone.
Despite the difficult situation, see how they manage to make a difference in helping their clients: