BBOT joins Shop The Neighbourhood to support local businesses
The Burnaby Board of Trade (BBOT) is taking part in Shop The Neighbourhood, a free annual initiative of Yellow Pages created in 2013 to encourage support for small businesses (SME) through local shopping.
“We are pleased to announce that the BBOT will be participating in this year’s Shop The Neighbourhood. Business owners in Burnaby are constantly facing new challenges, so we appreciate initiatives that help small businesses stand out and that highlight the importance of buying local,” said Board of Trade President and CEO Paul Holden.
Following a multi-week awareness campaign, Shop The Neighbourhood will take place on Saturday, November 28th, between Black Friday and Cyber Monday, two shopping days notorious for driving dollars online or across the border. Shop The Neighbourhood will also feature exclusive deals at local businesses to encourage local spending, accessible via the YP Shopwise app.
“Small businesses add vitality to our community and it is essential that we support them. We hope that people will shop locally on November 28th and show their support for their local businesses,” continued Holden.
Scheduled during the busiest shopping time of the year, Shop The Neighbourhood sheds light on the important impact that money spent locally can have, directly benefiting our neighbourhoods and communities. On Saturday, November 28th, Canadians are encouraged to make local purchases in support of their local businesses.
In 2014, over 750,000 Canadians joined the Yellow Pages campaign, spending $89 million at local businesses during the Shop The Neighbourhood event.
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