Return-It Launches Recycling Pilot for Single-Use & Reusable Cups
A new pilot project by Return-It, in partnership with major brands, aims to keep more cups out of landfills by giving consumers a convenient place to recycle them in commercial and on-street locations. In addition to single-use cups for hot and cold beverages, the program also introduces a reusable cup program, with consumers signing up to use reusable cups that will be washed and returned to retail locations.
Return-It is rolling out the first of its bins for reusable and single-use cups in public spaces and partner locations across the City of Vancouver. The program – called Return-It to Reuse It and Recycle It – is made possible through a partnership between Return-It, Tim Hortons, Starbucks, A&W Canada, McDonald’s Canada, City of Vancouver, Metro Vancouver and Merlin Plastics.
“We are excited to be working alongside our partners to make a quantifiable difference in keeping single-use cups out of landfills and to provide consumers with a more convenient option for reusing cups,” said John Nixon, President & CEO, Return-It. “We’re always looking for innovative solutions that will improve recovery rates and benefit British Columbians and this program will hopefully act as a scalable template that can be rolled out in other communities.”
Read the full story at Return-It Blog.
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